NSA-MAC 2009 Intensive
Saturday January 10, 2009, 8:15am-5:00pm
Renaissance Philadelphia Hotel Airport
»Register Now!
Plug into Profits: Internet Strategies to Boost Your Business
Are you a professional speaker, coach, trainer, consultant or business owner who wants to:
* Generate more and better leads from your online effort
* Unlock the business building power of blogs, podcasts, and social media
* Motivate more of your prospects to take action - whether it’s buying your products, inquiring about your services or signing up for your ezine?
* Improve your position in search engine rankings so your website attracts highly qualified prospects at the very moment they’re searching for your exact type of product or service?
* Develop paid search strategies that deliver high returns without breaking the bank?
If you answered yes to one or more of these questions, then this intensive 1-day event is for you! The agenda is packed with tools and strategies to help YOU a turn your web presence into sales and enhance your bottom line.
AGENDA
8:15am — Registration and Networking
8:45am — Tom Gray Session
11:45am — Lunch
1:00pm — Workshop #1
2:15pm — Workshop #2
3:30pm — Internet Marketing Panel of Experts
4:30pm — Closing Remarks
MORNING SESSION
Use the Internet and Web 2.0 to Establish Authority, Boost Your Brand, and Build Your Business
As the list of web technologies and social media tools continues to explode, it can be overwhelming trying to figure out what to do – or even where to begin – to drive prospects and customers to your website. But your next level of success in growing your business might very well depend on it, so you definitely can’t afford to leave things to chance.
This value-packed session, led by nationally recognized internet marketing expert Tom Gray from Denver, Colorado, will take the mystery and a big chunk of the fear out of pursuing the many opportunities that Web 2.0 and social media present to drive prospects to your website and convert those prospects to profit-rich customers. You’ll understand what Web 2.0 and the social media explosion is all about and take away actionable ideas that you can put to work immediately.
About Our Speaker Tom Gray
Tom Gray is a internet marketing expert who provides his clients coaching and consulting services in the use of Web2.0, email, search and other internet assisted technologies to attract visitors and convert them to customers and prospects.
Tom built his first web site and ran his first email marketing campaign in 1995 to gain customers and competitive advantage for the IT consultancy that he ran at the time. Five years later, having sold his firm for too much stock (it tanked) and not enough cash, he hung out his shingle as an internet marketing consultant.
Among his first clients were speakers such as Eric Chester of Generation Why; Laura Stack, The Productivity Pro™, Jeff Yalden and Mark Sanborn. Tom has worked with firms as diverse as a molybdenum mining company, an aircraft hangar builder and a medical clinic to help drive traffic and build business.
He lives in Denver, CO with his beautiful wife of 26 years and a very cute Corgi puppy named Theodore Bear. He has two wonderful children; Kaitlyn, recently graduated from Seattle Pacific University, and Nick who’s majoring in Chinese and International Relations at the University of Colorado at Boulder, CO.
LUNCH and AUCTION
Eat, network, and join the fun bidding on valuable products and services specially chosen to help you grow your business! You’ll choose a table interest group focused on a specific internet marketing strategy you want to explore.
AFTERNOON SESSION
Internet Marketing Labs
Roll up your sleeves and plunge in-depth into the topics of your choice! Our roster of afternoon presenters will lead 60-minute breakout sessions where you’ll learn their best tools, tips, and secrets that you can incorporate into your own internet marketing gameplan. You’ll choose two topic areas of most interest to you and walk away with dozens of low-cost and no-cost strategies that will make your cash register go ka-ching!
Sally Witt
Are You a-Twitter or is Namyz your Game? How to Get the Most from Social Networking
We used to tell people that you had 90 seconds to make a first impression when you met someone. Well, that really isn’t true anymore. If you don’t control the information that is on Google about you, then that is an impression in itself. You can be in charge of your online profile by learning how to:
* Locate the best sites to meet your goals
* Create the impression that you want to make on prospects and networking contacts
* Maintain your network
* Find powerful connections and book more speaking dates
This session also includes demonstrations of the tools you’ll use for social networking.
About Sally Witt
Dr. Sally Witt is a Breakthrough Coach and Hypnotherapist. She has a Ph.D. in Spiritual Counseling, and has a unique background in traditional psychology as well as intense alternative training. Dr. Sally has a strong background in teaching computer skills since her days working at Apple Computer in the 1980’s. Sally has always taught computer and internet skills, as well as online marketing and sales skills. She provides one on one coaching, as well as group training in Social Networking/Social Media. Google Dr. Sally Witt, and you will see the PR power of social networking!
Karyn Greenstreet
A Trail of Breadcrumbs: How to Get More Traffic Using Search Engine Optimization
68% of people look first on the internet when buying products and services. Is your website ready for them?
To increase website traffic and achieve high rankings on search engines, you need to know search engine optimization (SEO) techniques. In this presentation, you’ll discover some of the most important things you can do to improve your search rankings that you can apply immediately.
You will learn:
* How search engines rank your site
* What to do to get a higher ranking
* The secret places on your website where you can optimize for keywords
* How to stay out of trouble with the search engines
* Two great (and free) tools you can use
Karyn Greenstreet
Is your sales website a backround or an Interstate: How to Ramp Up Your Business with Online Paid Advertising
If you want to drive traffic to your site, sometimes it pays to advertise with the online search engines. Paid placement on Google Adwords or Yahoo Search Marketing (also known as “pay-per-click” or “pay-per-impression”) is a great way to build your business, but it can be a confusing world of unfamiliar terrain and terminology. All is not lost!
In this session, Karyn will walk you through the ins and outs of creating a successful online campaign by:
* Setting up a Google Adwords account
* Choosing the right keywords (and the ones to avoid)
* Writing an attention-grabbing ad
* Determining your budget and other important settings
* Testing and tweaking your campaign for maximum results
About Karyn Greenstreet
Karyn Greenstreet is a self employment expert, small business coach, and President of Passion For Business, LLC. She shares tips, techniques and strategies with self-employed people to boost clarity, create sustainable motivation, and increase sales and profits. She has significant experience in starting and running self-employed businesses, having successfully owned five businesses since 1981.
Steve Coscia
From Zero to E-Commerce Hero: How to Develop Your Online Business with Steve Coscia
Three years ago, Steve Coscia’s company had almost no products and zero online revenue. Today, his annual online product revenue comprises 30% of his company’s gross revenue – and it’s growing steadily. His strategy has been to grow enough baseline revenue to help smooth the financial peaks and valleys in his consulting business. It wasn’t rocket science and it wasn’t expensive - just innovation, grit and smart marketing.
In this fun and lively session, Steve will use a case study to describe, step-by-step, the approach EVERY entrepreneur can use to build another revenue stream, including:
* How to develop products that people want
* How to build an online infrastructure
* Ideas for smart marketing
Steve will share a simple, stable and predictable process that will amaze you!
Rick Simmons
This Blog’s for You: How to Start, Manage, and Get the Most from Your Blog with Rick Simmons
Blogging is one of the most talked about technologies available on the Internet yet the one many are afraid of. Blogging can be enjoyable and have far reaching implications for your business. This workshop will help you start your blog, the right way, and give you the tools and wisdom to have it maximize its impact on your business.
* Things to consider before you start blogging
* Best blogging platforms and technologies to use
* How to start your blog
* Getting people to read your blog
* Blogging do’s and don’ts
Rick Simmons
Getting Your Face and Voice Selling Your Products: How to Do it and Do it Right with Rick Simmons
Podcasting has gotten much easier and continues to get less expensive. In this seesion, you’ll learn how to use audio and video segments to attract more visitors and keep interested in your site and coming back for more. Four strategies you’ll walk away with:
* How to make an audio or video podcast
* Best equipment and software to consider
* How to maximize the distribution and optimization of your product
* How to know when to outsource and when to do-it-yourself
About Rick Simmons
Rick Simmons is the President of Dinkum Interactive an Internet marketing firm that specializes in increasing your footprint online. Rick has over 10 years Internet experience starting out with the first company doing webcasting of financial data over the Internet. Rick is a recognized speaker at many events for all aspects of Internet marketing and his firm works with nonprofits, universities and numerous one man operations.
CLOSING SESSION
Internet Marketing Excellence panel discussion
Put all the pieces together in this closing session, featuring our panel of internet marketing, search engine, blogging, and web audio/video experts. Bring your most pressing questions and leave with a clear plan and the answers you need to “plug into profits” and boost your business fast.
PRICING
Non-members: $187 / Early Bird $157
Members: $127 / Early Bird $97
(Early Bird rates end Monday, December 15)
»Register Now!
Are you a professional speaker, coach, trainer, consultant or business owner who wants to:
* Generate more and better leads from your online efforts, using websites, blogs, podcasts, and social media?
* Use e-mail newsletters (ezines) and promotions to extend your brand and grow your business?
* Motivate more of your prospects to take action - whether it’s buying your products, inquiring about your services or signing up for your ezine?
* Improve your position in search engine rankings so your website attracts highly qualified prospects at the very moment they’re searching for your exact type of product or service?
* Develop paid search strategies that deliver high returns without breaking the bank?
If you answered yes to one or more of these questions, then this intensive 1-day event is for you! The agenda is packed with tools and strategies to help YOU turn your web presence into sales and enhance your bottom line.
Here’s what we have planned for you:
MORNING SESSION: Use the Internet and Web 2.0 to Establish Authority, Boost Your Brand, and Build Your Business
As the list of web technologies and social media tools continues to explode, it can be overwhelming trying to figure out what to do - or even where to begin - to drive prospects and customers to your website. But your next level of success in growing your business might very well depend on it, so you definitely can’t afford to leave things to chance.
This value-packed session, led by nationally recognized internet marketing expert Tom Gray from Denver, Colorado, will take the mystery and a big chunk of the fear out of pursuing the many opportunities that Web 2.0 and social media present to drive prospects to your website and convert those prospects to profit-rich customers. You’ll understand what Web 2.0 and the social media explosion is all about and take away actionable ideas that you can put to work immediately.
LUNCH and AUCTION: Eat, network, and join the fun bidding on valuable products and services specially chosen to help you grow your business! You’ll choose a “table interest group” focused on a specfic internet marketing strategy you want to explore.
AFTERNOON SESSION: Internet Marketing Labs
Roll up your sleeves and plunge in-depth into the topics of your choice! Our roster of afternoon presenters will lead 60-minute breakout sessions where you’ll learn their best tools, tips, and secrets that you can incorporate into your own internet marketing gameplan. You’ll choose two topic areas of most interest to you and walk away with dozens of low-cost and no-cost strategies that will make your cash register go ka-ching!
CLOSING SESSION: Internet Marketing Excellence panel discussion
Put all the pieces together in this closing session, featuring our panel of internet marketing, search engine, blogging, and web audio/video experts. Bring your most pressing questions and leave with a clear plan and the answers you need to “plug into profits” and boost your business fast.
Members: $127 / Early Bird $97
Non-members: $187 / Early Bird $157
(Early Bird rates end Friday, December 12, 2008)
Register right now, mark your calendar, and maximize your savings:
http://nsamidatlantic.org/events/intensive2009/
NSA MAC
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Dr. Sally Witt, Social Networking coach, has started a new group on Myspace for Open Networking.
Please join us at http://groups.myspace.com/socialnetworkingwithdrsally.
Many people have myspace accounts, and do not do that much with them. The changes and updates that myspace has made has refreshed their importance in social networking. It is not just for kids anymore!
Lynn Terry, one of my favorite mentors in Internet Marketing, suggests being active in Myspace as well as Twitter, Facebook, and the other sites.
Join us and make great connections.
Keep an eye out soon for our Social Networking training package. Sign up for the announcement at http://www.socialnetworkingwithdrsally.com.
Let’s network!
Sally Witt, Breakthrough Coach/Hypnotherapist
drsallywitt@gmail.com 215/736-0900
skype: drsallywitt
STOP SMOKING EASILY!! http://stopsmokingwithdrsally.com/
http://www.drsallywitt.com
http://www.blogtalkradio.com/drsallywitt
http://www.youtube.com/drsallywitt
http://www.linkedin.com/in/sallywitt
http://myspace.com/sallywitt
http://www.ecademy.com/user/sallywitt
http://www.plurk.com/user/drsallywitt
http://www.fastpitchonline.com/Dr-SallyWitt/
http://profile.to/drsallywitt/ (facebook)
http://www.ryze.com/go/drsallywitt
http://twitter.com/drsallywitt
http://member.merchantcircle.com/drsallywitt
http://www.mybloglog.com/buzz/members/
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Thanks to my friend Christophe Poizat, who introduced me to the site a few months ago! I have loved learning another great social networking site.
Ken Rochon has honored me by highlighting my profile on Perfect Networker - www.perfectnetworker.com.
If you are not a member, send me an email and I will send you an invitation - drsallywitt@gmail.com.
If you are a member, please connect with me there!
Here is what Ken put on the front page of the site:
Perfect Networker of the Day
drsallywitt A consummate networker and a special individual who is always ready to lend a hand in the success of others, Dr Sally Witt is our Perfect Networker of the Day for Monday December 1st, 2008.
Dr Sally was introduced to Perfect Networker by Christophe Poizat, and much like him, she has an incredibly large network of distinguished business professionals, many of whom have chosen to join her in our community as well. She has made an impact in Perfect Networker from the first day she joined, and we have heard nothing by rave reviews from the connections she has been making.
Dr Sally has her own Blog Talk Radio show as well, and lists among her talents and skills that she is a hypnotherapist, energy psychology therapist, author, and much more!
Check out Dr Sally Witt’s profile and visit some of the links she has listed there. There truly is something for everyone…everyone who is looking to grow, learn, and achieve more in their business and personal life.
Visit drsallywitt’s profile.
Sally Witt, Social networking coach
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So many of us have our own styles of networking, and our own way of sorting through new people that approach us.
One question that I have, is that if we try is it not possible to find something in common with every other human being today? It may be a hobby, a favorite movie or author. It could be a common feeling that we have in our family, with out loved ones. It could be frustrations over the economy, or a puppy that keeps making a mess in the house. If you are the richest, well bred person in the world, you still have some things in common with anyone else that you could meet.
We have been taught to be private, to be wary of strangers. I understand people that are cautious. One thing that I want you to consider, is that you never know what wonderful new connections are right around the corner.
Please remember that the best connections are a relationship first. If you push someone with your sales message, you will probably never get to know them. If someone gives you warning signs, just back off. Be considerate of others. Many times you are networking with someone as they are working or if they are checking up on messages at home, during their family time.
My point is that no matter how much we put on our networking profiles, we may still have many interests in common with each other that will only come out with discussion and further friendly contact. It is really worth it to have new and amazing networking contacts and friends around the world.
Give each other the benefit of the doubt whether they seem very different from you by culture, socio-economic status, education, or religion. If they are lovely and friendly, you can learn a lot from every new relationship!
By the way, make me a friend!! I love meeting new people!
Sally Witt, Breakthrough Coach/Hypnotherapist
drsallywitt@gmail.com 215/736-0900
skype: drsallywitt
STOP SMOKING EASILY!! http://stopsmokingwithdrsally.com/
http://www.drsallywitt.com
http://www.ecademy.com/user/sallywitt
http://www.blogtalkradio.com/drsallywitt
http://www.youtube.com/drsallywitt
http://www.linkedin.com/in/sallywitt
http://myspace.com/sallywitt
http://www.plurk.com/user/drsallywitt
http://www.fastpitchonline.com/Dr-SallyWitt/
http://profile.to/drsallywitt/ (facebook)
http://www.ryze.com/go/drsallywitt
http://twitter.com/drsallywitt
http://member.merchantcircle.com/drsallywitt
http://www.mybloglog.com/buzz/members/
Feel free to send me an invitation to link, or to be a friend on any of the sites!
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WECAI SKILLBUILDERS
Learn two new professional skills a month in 60 minutes total! Join us for the Social Networking WECAI Skillbuilders presentation on Tuesday, November 18 from 6- 6:30 p.m. (PDT), 7 p.m. - 7:30 (MDT), 8 p.m. – 8:30 (CDT) and 9 p.m. – 9:30 (EST) on Skype. We’ll talk logistics for a few minutes at the beginning, followed by a presentation on working with networking sites and planning the best use of your time!
Other meetings include the topics of graphic design, trademarks and copyrights, small business marketing, copywriting, credit card processing technology, and more. You’ll be learning in half-hour chunks you can use right away.
Skype is a free program enabling chat and free phone service with other Skype users. Download it at http://www.skype.com/download/skype/windows. Mac, Linux, and cell phone users can also find download links on the same page.
Dr. Sally Witt (Social Networking Coach) is your instructor, and you can contact her on skype at drsallywitt. Phone 215-736-0900, or email drsallywitt@gmail.com. www.drsallywitt.com.
WECAI member Lorna Hartman of LetterCraft (www.mcfarlandmedia.com) is coordinating the WECAI Skillbuilders program, so feel free to contact her ~ info@mcfarlandmedia.com or 509.245.3686 with questions about the program.
To attend this meeting, follow the three steps below. Step #1 is a one-time item you’ll never have to repeat.
1. Find and add laracroft_1 to your Skype contacts (Lorna Hartman). Be sure to identify yourself as a WECAI member in your Add request.
2. A few minutes before meeting time, open your Skype program and make sure your Skype window is up on your screen.
3. A chat request from Lorna will pop up. Simply accept the chat invitation.
WECAI Skillbuilders is a complimentary program and a way for us to contribute to each other’s professional growth on a regular basis. We hope to see you there!
Notes for the meeting!
Social Networking Presentation
Dr. Sally Witt and Charly Leetham (askcharlyleetham.com)
copyright 2008, Dr. Sally Witt, The Center for Healing & Training, Inc.
215/736-0900
If you are in business, or just interested in the world, you need to be literate in the current world of profiles, online connections, and blogging.
I know, you are worried that you don’t have enough time. I know that you think that you don’t have anything interesting to say…..
It is just like any skill set, you learn and you practice.
We used to tell people that you had 90 seconds to make a first impression when you met someone. Well, that really isn’t true anymore. The impression is made online BEFORE you get to meet someone. If you don’t control the information that is on Google about you, then that is an impression in itself.
If you have a business, or are in the job market for a career, or you want a promotion, it is critical for you to learn to have an online reputation that is a good one.
You need to be on 3-5 sites at a minimum to start getting a good reputation. Good ones to start are Facebook, Naymz, LinkedIn, Twitter, and Plurk. You don’t have to do everything at once, and that can be adjusted based on your profession. There are tons of Social Networks. Learn one that you can meet some friends and people that you have something in common with first. Each one has a unique reputation and personality.
Have a good photo, it doesn’t have to be a professional photo, just one that shows your personality.
Take baby steps if you need to, but do get out into the world. The internet Web 2.0 can open up so much for you, your life, and your career!
I am giving you the links to a handful of my favorite profile and networking sites below. Feel free to ask me to be a friend there!
http://www.linkedin.com/in/sallywitt
http://linkedin.com/in/charlyleetham
http://myspace.com/sallywitt
http://www.myspace.com/leetham
http://www.ecademy.com/user/sallywitt
http://linkedin.com/in/charlyleetham
http://www.fastpitchonline.com/Dr-SallyWitt/
http://profile.to/drsallywitt/ (facebook)
http://profile.to/charlyleetham
http://www.mybloglog.com/buzz/members/drsallywitt/
http://www.mybloglog.com/buzz/members/arvoreentreasures
http://www.ryze.com/go/drsallywitt
http://ryze.com/go/charlyleetham
http://twitter.com/drsallywitt
http://twitter.com/charlyjl
http://www.plurk.com/user/drsallywitt
http://plurk.com/charlyleetham
My partner and I have just released a new Social Networking training product for you to use at home. Very easy and helpful!
www.socialnetworkingwithdrsally.com
————————————————————————————————————
Dr. Sally Witt is a Breakthrough Coach and Hypnotherapist. She has a Ph.D. in Spiritual Counseling, and has a unique background in traditional psychology as well as intense alternative and metaphysical training. She not only provides individuals and families with coaching and individual therapeutic sessions, but she provides support groups, corporate consulting, trainings and demonstrations on a wide variety of topics.
She has a number of products, training, and services. Her new online package Stop Smoking in 21 Days or Less is now available! http://www.stopsmokingwithdrsally.com.
You can contact her at the Center for Healing and Training, Inc. at 215/736-0900. Her website is www.drsallywitt.com. Skype=drsallywitt email drsallywitt@gmail.com
Her partner is Charly Leetham, wonderful Internet Marketing Guru and Technical Support Wiz. Find her at www.askcharlyleetham.com.
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